Company supports simplified vision with new website, packaging, POS,
#magicMath social media hashtag
WEST PALM BEACH, Fla. & JERUSALEM--(BUSINESS WIRE)--
magicJack VocalTec Ltd. (NASDAQ: CALL), a leading cloud communications
company, today announced the launch of a new national advertising
program titled "Do The Math." The television, radio and print ads,
created in English and Spanish, provide a simple and straightforward
contrast between higher cost competitors and magicJack's unrivaled
value-priced package. The campaign represents the first step in a global
brand refresh that includes the Company's website
and social media, with packaging and retail point-of-sale (POS) soon to
follow. Enhancements to the customer care experience, to be announced
soon, will also be included in the brand refresh.
"Millions of customers have already discovered the compelling appeal of
our high quality, value-priced phone service, saving hundreds of dollars
a year by replacing their landlines," said Gerald Vento, CEO of
magicJack. "When customers ‘Do the Math,' they will find that there is
simply no other offer in the market that provides the same value and
quality as magicJack."
The campaign marks the first major marketing initiative under the
Company's new management team and the first brand refresh in its
"magicJack has created a brand with immense recognition from its
'As-Seen-on-TV' style of commercials over the last several years," said
COO Tim McDonald. "As we move to capitalize on our position as the
market leader in pre-paid voice in the home, we are simplifying our
messaging to broaden the appeal of our compelling high quality
value-priced offer. The magicJack device and mobile app appeal to
virtually anyone looking for high quality voice at the lowest price.
magicJack's refreshed brand and value proposition, combined with an
established customer base and pioneering leadership in the VoIP space,
provide a valuable platform for continued growth."
Since its launch in 2007, magicJack has enabled consumers to drop their
high-cost fixed line phone service and replace it with a value-priced
pre-paid package. By doing some simple calculations, customers can save
hundreds of dollars a year (depending on the current provider) by
switching from traditional phone operators or other voice providers to
magicJack's simple $29.95 one-year plan. The savings add up even more
with magicJack's 5-year plan, providing unlimited local and long
distance calling to anywhere in the U.S. and Canada for $99.95 or just
$1.66 per month.
magicJack won the 2013 Frost & Sullivan Consumers' Choice Award based on
quality, value, and ease of use. The new campaign is designed to reflect
the spirit of this award and the attributes magicJack customers
appreciate most: high quality voice and value-priced service.
As the Company expands its international and U.S. distribution
footprint, the new "Do the Math" campaign offers a clear shift from the
type of direct response, primarily TV-centric, advertising the company
has delivered in the past into the social and digital space. This allows
the Company to broaden the awareness and appeal of the magicJack product
to new customer segments.
The magicJack "Do the Math" campaign is running in both English and
Spanish on television and SiriusXM Radio, Pandora, and Facebook, among
others. magicJack will also support the campaign through aggressive
social media outreach; including the introduction of the hashtag
#magicMath across the Company's Facebook, Twitter, LinkedIn, Pinterest
and Vine social media channels. The Company is partnering with agencies
SocialDeviant for social media, and White + Partners for strategic media
planning and buying.
magicJack is sold through leading retailers such as Radio Shack,
Walmart, Best Buy, Target, CVS and Walgreens as well as at magicJack.com.
About the magicJack Service
Millions of consumers have replaced traditional landlines with
magicJack, saving hundreds of dollars per year depending on the current
provider. The magicJack service allows users to keep their existing
phone number and utilize a home or office Internet connection, with or
without a computer. The magicJack PLUS device costs $49.99 and includes
six months of phone service with additional service billed at
$2.50/month for one year or $1.66/month for 5-year plans. The low
monthly price includes unlimited local and long distance calls to the
U.S. and Canada, unlimited international calls to the U.S., unlimited
magicJack-to-magicJack calls worldwide, free Wi-Fi calls with the
magicJack app, free voicemail, caller ID, directory assistance, call
waiting - all with no contracts.
About magicJack VocalTec Ltd.
VocalTec Ltd. (Nasdaq: CALL), the inventor of the magicJack and the
industry's original VoIP (voice over IP) service in 2007, is a leading
cloud communications company. With its easy-to-use, low cost solution to
telecommunications, the Company has sold more than 10 million
award-winning magicJack devices, now in its third generation, and has
the use of more than 30 technology patents. It is the largest-reaching
CLEC (Competitive Local Exchange Carrier) in the United States in terms
of area codes available and certification in number of states.
LPI Communications for magicJack
Ireland / Brad Shewmake
310-750-7082 or 858-735-8748
magicJack VocalTec Ltd.
Source: magicJack VocalTec Ltd.
News Provided by Acquire Media